Monday, October 5, 2009

Book Review: "E-Myth Revisited"


Owning your own business might be the American dream, but all too often it becomes the all American nightmare. Michael Gerber’s “The E-Myth Revisited”, the Business Book Club’s second book, examines the fallacies in most entrepreneurs’ optimism, reasons why they fail in their business and how to create a successful business. “E-Myth Revisited” is a classic business book and must read for anyone thinking of starting a business.

“E-Myth Revisited” is written in three distinct parts. “The E-Myth and American Small Business” examines the infancy, adolescence and maturity phases of starting a business. The “Turn Key Revolution” discusses the necessity of creating uniform systems for the business. The final section, “Building a Small Business That Works,” lays out the author’s philosophy of how an entrepreneur should build a successful business. A common element throughout the book is the author’s example of Sarah, a pie baker, who learns how her business habits resulted in poor results. By the end of the book, she’s learned how to overcome the problems and build a successful business.

Here are some other resources:
E-Myth Revisited on Amazon: http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&s=books&qid=1254721177&sr=8-1
Review #1: http://businesscoaching.typepad.com/the_business_coaching_blo/2007/09/michael-gerber-.html
Review #2: http://ezinearticles.com/?Book-Summary:-The-E-Myth-Revisited&id=12930
Interview with Michael Gerber: http://www.fourhourworkweek.com/blog/2008/02/27/escaping-the-entrepreneurial-seizure-interview-with-michael-gerber-plus-tim-speaking/
E-Myth Worldwide (Michael Gerber’s Website): http://www.e-myth.com/

“E-Myth Revisited” has become more relevant lately because of the adversity in our economy. Entrepreneurs are responding to new market dynamics by developing new systems to address the new problems. Understanding the concepts in “E-Myth Revisited” can empower an entrepreneur to build a business instead of just a job without boundaries.

We welcome you to discuss Michael Gerber’s “E-Myth Revisited” at the Green Valley Library on October 6, 2009 at 6 p.m.. To RSVP for email Megan Lane.

William Crozer is a strategic advisor for Entrepreneur Advisors and can be email directly at wcrozer@entadvisors.com.

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